What ROAS do you actually need to break even?
Most founders run ads without knowing their break-even number. Drop in your unit economics, add your RTO rate, and see the exact ROAS below which you are paying to lose customers. Live, no signup.
What the product plus packaging costs you.
Shipping, payment fees, handling.
If you run COD, your failed orders raise the ROAS you really need.
You need a ROAS of just to break even
1.76×
For every ₹1 you spend on ads, you need ₹1.76 back just to not lose money. Anything below that, you are paying to lose customers.
Based on
- Gross profit per order: ₹850 (56.7% margin)
- AOV ₹1,500 − COGS ₹500 − other ₹150
makemeconvert.com/roas-calculator
Most stores can hit a lower break-even.
By converting more of the visitors they already pay for. That is what a store audit fixes. Run a free audit to see where yours is leaking.
2 minutes. No signup.
Related reading: Why your Meta and Google ads are not converting
A lower break-even is mostly a conversion problem. The usual culprits: discounts so deep they kill trust, no free-shipping threshold, and no abandoned-cart recovery. Browse the full Leak Library.
Related reading: AOV tactics for Indian D2C and the 2026 conversion benchmarks.
Also useful: the RTO Profitability Calculator. Or score your store free to see where yours is leaking.