How much is RTO actually costing your store?
Every Indian D2C store doing COD bleeds money to return-to-origin. Drop in your numbers and see the real cost, live. No signup, no email.
Indian COD stores typically see 20–30%.
Two-way shipping, packaging, handling.
Your store is losing
₹50,000
every month to RTO.
That works out to ₹6,00,000 every year.
That is money gone on orders you already paid to acquire.
Based on
- 1,000 COD orders per month
- 25% RTO rate = 250 failed orders per month
- ₹1,500 average order value
- ₹200 cost per RTO
makemeconvert.com/rto-calculator
RTO is just one of the ways your store leaks money.
The bigger leaks are usually on your store pages: weak product pages, no pincode check, trust gaps, slow mobile, checkout friction. Run a free store audit to see all of them.
2 minutes. No signup.
Want to actually bring your RTO down? Read our playbook: How to reduce RTO on your Shopify store in India (below 12 percent).
Also useful: the break-even ROAS calculator.